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Ankara Insurance Portal
Ankara is a Third Party Health Administrator (TPHA) born digital in Cote d'Ivoire. Ankara's digital platform enables users to access a wide range of health services and products, including health insurance plans, telemedicine, and wellness programs. The company's mission is to empower individuals to take control of their health and well-being and to make high-quality healthcare more accessible and affordable.
Challenges
- Limited access to quality healthcare in Cote d'Ivoire and the West African region
- Complex healthcare insurance processes that discouraged adoption
- Need to establish a digital-first health administrator brand in a traditional market
- Cultural considerations for serving French-speaking stakeholders and users
- Creating a comprehensive visual identity and brand from scratch
Solutions
- Designed complete visual identity for the brand including logo and portal interfaces
- Created digital platform enabling access to health insurance plans, telemedicine, and wellness programs
- Implemented user-friendly interfaces tailored for Cote d'Ivoire market
- Developed culturally appropriate design elements after studying French culture
- Built comprehensive portals for users to manage their health insurance and services
Impact
- Successfully launched a born-digital TPHA in Cote d'Ivoire
- Made high-quality healthcare more accessible and affordable in the region
- Empowered individuals to take control of their health through digital tools
- Established strong brand identity that resonated with local market
- Positioned Ankara for expansion across West Africa with scalable digital platform